Monday, September 30, 2019

Est 310.2.1-05 (Company Q)

EST1 – Ethical Situations in Business A small local grocery stores disadvantages in a metropolitan areas EST1 Task 1 Being a small, local grocery store chain in a major metropolitan area does not come without its challenges. National and regional chains are frequently forcing small and locally owned stores to close their doors.For this reason, as well as the huge obligations to the social responsibilities required by their communities and customers alike pushes both the small business owner as well as the larger corporations to be able to adjust their organizations goals and objectives to balance not only their goal to be profit driven but to also be socially and ethically perceptive with the way they conduct business and operate their stores. Recently Company Q has chosen to close two store locations that operated in areas where crime rates were statistically higher within the city.The store closures are being driven by consistent losses the stores experienced year over year. If the stores have consistently lost money year over year, we need to analyze the reasons as to why. To take the social responsible approach at analyzing this question; we would first need to understand our customer demographic for each of the geographical locations. For example, if one of our stores is located in a highly populated Hispanic neighborhood and we are promoting Ethnic Asian foods, we could not expect these foods to sell at the same rate as we would handmade corn tortillas.Taking an ethical and cultural marketing approach to sell foods that are Hispanic-centric strongly supports the business and ethical approach that would be needed for our store to successfully show a profit. When we stop to understand our customer demographics and their communities in which they live, we then can recognize what is needed for our business to prosper within the community. After many years of customer requests Company Q, began offering a limited selection of health conscience and organi c products in their stores.Offering organic and environmentally friendly products in response to our customers’ requests is a large step in forming a social contract with our customers instead of merely offering then what we feel they need. Soliciting feedback from our customers provides us with the means to understand what they want and what they need. Offering a high end products to our customers that neither have the financial ability to afford the high costs that accompany high end products, nor do they have the desire to purchase these products to help Company Q’s bottom line.In fact it will actually drive our results in the opposite direction. Our product choices must be targets to the consumer within our communities. Ethnic foods must be customary to the neighborhoods in which they are being offered. The marketing of our stores in cultural or racially specific communities must be stocked with the products that meet the needs of our customers in those communities . It takes very minimal effort to understand our customers, but that minimal effort makes the difference between a store being successful or failing.There are multiple sources that can be used to help us understand our customer’s cultural and social desires. To gain a simple understanding of the cultural needs for a Hispanic – centric neighborhood can begin with a simple Google search on Hispanic Market Research. For example when preforming the following Google search we learned. â€Å"Market Research Hispanics† â€Å"According to the U. S. Census Bureau, the terms Hispanic (and Latino) refer to people â€Å"whose origins are from Spain, the Spanish-speaking countries of Central or South America, the Caribbean, or those identifying themselves generally as Spanish, Spanish-American, etc.Origin can be viewed as ancestry, nationality, or country of birth of the person or person’s parents or ancestors prior to their arrival in the United States. † His panics can be of any race. There are more than 48 million Hispanics in the United States. Latinos now account for 16% of the American population. The 32 million Latinos of Mexican origin account for around 66% of the Hispanic population. Hispanics accounted for more than half of all of the growth in the U. S. population that occurred between 2000 and 2009.Latinos also are expected to be responsible for more than half of the growth in the U. S. population between 2010 and 2015. With an estimated buying power of $616 billion, Latinos of Mexican heritage represent the single most influential segment of the Hispanic market. Mexicans in the United States account for 59% of all Hispanic buying power. On a per capita basis, however, Cubans are the most affluent of the major Hispanic population segments. Their per capita buying power is substantially higher than that of Mexicans ($32,724 vs. $19, 426).The vast majority (92%) of Hispanics under 18 were born in the United States as were about 47% of those 18 and over. Mexicans are most likely to be U. S. -born. More education leads to higher-paying jobs and increasing affluence among high-acculturation Latinos. High-acculturation Hispanics are more likely than their low-acculturation counterparts to work as managers and professionals (19% vs. 6%). They are twice as likely to have a household income of $75,000 or more (37% vs. 19%) and are much more likely to own their home (62% vs. 40%) (Census Bureau, 2012 www. marketresearch. om ). † Preforming a simple marketing search on the Hispanic cultural give us insight as to how we can begin to market and set ourselves apart in the marketplace. How we can currently target and begin to build a marketing strategy that will ensure the future growth and the economic sustainability of our stores within a Hispanic – centric neighborhood. Currently Company Q operates under the policy of disposing of day-old products, this a perfect example where our management team is mi ssing out on a great public relations and corporate social responsibility opportunity.When approach by the area’s food bank to donate day-old products that would otherwise been thrown away, our management team declined. Management being more focused on the possible loss of revenue due to the potential increase in fraud and stealing that could be done its employees who could claim that that they were donating the food. One thing that we need to understand it the actual cost associated with and or the actual / perceived benefits. Our company will write –off any product that needs to be disposed of due to the shelf life expiration date.The products are disposed if in a dumpster and therefore currently ends the usefulness of the product from the company’s perspective. If we are paying for the products by weight or volume, we will incur a greater disposal rates from the waste removal company for the disposal of those unsellable products instead of donating them to a local food bank. This concern of a possible increase in expenses does not begin to look at the tax benefits that could be received by the donating of the product to a local food bank as well as other possible economic impacts that this policy can have on the economy of our community.Another concern that we need to be aware of is the impact that our policy to throw away on day-old products will have on employees moral. If we’ve communicated to our employees that we will not be socially contentious to our local communities, then what is the message that we are delivering to our employees since they are part of our communities. How will they relate that to how valued they feel as an employee for Company Q? In our technology and media driven society it would e foolish not to except a socially aware employee or customer to film the disposal of the food that we may have not been able to sell, but it could easily be donated to our local food banks to help those in need. The potentia l of the negative publicity and feedback from such an event would be devastating to a small chain stores such as ours. The above mention concerns addressed not only some of the potential financial impacts but also the possible social capital losses that we could face in our current position.Thankfully, we do not need to pay out much financially or in employee efforts to make a substantial difference in our stores and neighborhood communities. One delivery van can be used at the end of each day to deliver the products that would have otherwise been thrown away to our local food bank. The food can be unloaded by the food bank staff while the food bank manager shares with the Manager or Supervisor of our company the impacts that this donation will have on the community. This same information can be taken back and share with the store employees.The minimal time spent delivering and unloading the products daily at the local food banks in a minor change in the daily operations for the sto re, but will have an overall impact to the community that will consistently strengthen our relationship within in the local communities, our relationships with our employees as well as enhancing our brand across our chain of stores. References * Census Bureau (2012). Hispanic Market: market research reports. Marketresearch. com. Retrieved from http://www. marketresearch. com/Marketing-Market-Research-c70/Demographics-c81/Hispanic-Market-c1692/

Sunday, September 29, 2019

Festival Presentation

Introduction Slide 1 Background Slide 2 http://www. bluebanana. com/article. php/191/boardmasters-festival The awesome Relentless Boardmasters festival is one of the most recognised surfing events in the country and has everything you could possibly need for a weekend away. You’ve got music, a surfing event, skating and a whole load more so you’ll never run out of things to do! Where all of the biggest names in surf, BMXing and music come together, Boardmasters is the music event you must check out this summer.Located in one of the most beautiful parts of the country, watch the sun set over the cliff top and get ready for a long night of dancing and buzzing music. The Relentless Boardmasters festival offers an eclectic array of solo artists, rock bands and pop groups, you’ll discover some fresh faces as well as some tracks you’ll want to download the second you return home. You’ll be getting a full five days of sea, sun and a whole load of sand, as well as late night entertainment and world famous sportspeople. With an awesome area designated for festival camping, you won’t want to leave and will be returning year after year.So for fun filled days at the beach packed with entertainment, what more could you want from the Relentless Boardmasters Festival? To get a better feel of the Relentless Boardmasters festival and what it’s about we’ve provided a summary guide of previous years events. We’ve included information on the types of acts and artists that have performed here and other background knowledge on the actual event. So reminisce with us now about some of the most awesome times celebrated at the Relentless Boardmasters festival over the years. History and now Slide 3 http://www. bluebanana. om/article. php/191/boardmasters-festival The Relentless Boardmasters festival was previously known as The Rip Curl Boardmasters Unleashed festival and is known as Europe’s biggest surf, skate and mu sic event. The name was changed in 2009 due to a change in sponsors when the fantastic energy drink company Relentless took over. It has now been running for almost 30 years, celebrating its 30th anniversary in August 2011. Since 1981 the Relentless Boardmasters festival has been supplying you with top quality entertainment and sports from the awesome location of Newquay.In 2008 the Relentless Boardmasters festival was headlined by Groove Armada, The Zutons, Audio Bullys, The Pigeon Detectives and Reverend and the Makers. It also contained the introduction and performances of Mystery Jets, Gallows and Ghost of A Thousand on the No Half Measures Stage. Attendees of the 2008 event were lucky enough to experience pleasant, summery weather at the Relentless Boardmasters festival and a line up which had something for everyone. In 2009 the name changed to Relentless Boardmasters and welcomed the first beach session down at Fistral Beach.This year there was a wider range of acts performing at the festival, from The Streets to Master Shortie, there was something for all tastes and styles in 2009. Some of the most well known acts were; Calvin Harris, Roots Manuva, The King Blues, Dan le Sac Vs Scroobius Pip and Noisettes. However, the highlight of the weekend was an awesome performance from headliners Cypress Hill. This year Relentless Boardmasters festival goers were also blessed with perfect weather and the weekend received fantastic reviews.Most recently the 2010 Relentless Boardmasters festival was a huge success. There are now three main stages at the surfing event; Main Stage, Relentless Stage and Vans Off the Wall Music Stage. The beach sessions continue on Fistral Beach on the Wednesday, Thursday and Sunday. Examples of the 2010 highlights include; The Futureheads, Natty, Young Guns, Madina Lake, Chase and Status, Gallows, Plan B, Seasick Steve and Example. The headliners at Relentless Boardmasters festival were Newton Faulkner and Leftfield which both contribu ted to an awesome review for the entire weekend.There are three main stages at the Relentless Boardmasters festival; Main Stage, Relentless Stage and Vans Off the Wall Music Stage. There are also smaller alternative stages such as; the View Stage, the Residential Dance Tent and the awesome Relentless Beach Sessions held down at Fistral Beach. Main Stage – With huge artists set to play, the Main stage is a playground of entertainment. Having seen bands from the likes of Newton Faulkner, Chase and Status, Calvin Harris, Example and a whole load more, the Main Stage is the place to park your body.Relentless Stage – Perfect for providing you manic fans with music to give your ears the fix they’ve been waiting for, previous bands to have graced the stage include New Young Pony Club, Chase and Status, Crystal Fighters and Dwarves. Vans ‘Off The Wall’ Stage – With a rawer sound blasting from this stage, if you’re in to harder music then this stage is the one to hang out at. Having had We Are The Ocean, Madina Lake, Chickenhawk and Everything Burns stealing the limelight. To check out the line up for the next festival, watch this space or head over to the official festival websites MAPEntertainment at the Relentless Boardmasters festival covers the Watergate and Fistral Beach area, so you can relax knowing you’ll never get bored. Fistral Beach will keep your adrenaline pumping with their surf competition, BMX mini ramp and so much more. Meanwhile, Watergate contains the best music, bars and a variety of fair rides. With such a large scale area, there’s so much to do at the Relentless Boardmasters festival that you won’t know what to do first. The Relentless Boardmasters festival is the place to be if you’re after intense beats, bars to grab a pint and a place to check your facebook account.Take a long walk across the golden beach and soak up some rays if you fancy chilling out. With shops near by, grab your favourite brand from one of the quirky surf shops that are tucked away. In the heat of the sun get yourself a cool refreshment or a chilled pint from any one of the Relentless Boardmasters beach bars found on Fistral beach. Growth of Festival 4 My village attracts over 90,000 unique fans to celebrate the UK’s longest running surf event at Fistral Beach and the music festival at Watergate Bay.In recent years the Boardmasters has truly become ‘Cornwall’s Festival’. Year on year the Boardmasters strives to enhance the event, not only for fans of the festival but also for the town of Newquay and Cornwall County. This is achieved through close workings with the relevant parties including the town and county councils, the emergency services, residents associations and local business. 2012 will once again see application for steady growth across the event in terms of capacity at the music festival site at Watergate Bay and its neighbouring campsite. The increased accommodation should allow a comfortable entry for new visitors to Newquay, bringing with them increased spending and vital repeat tourism. Stakeholders 5 My village Newquay Town Mayor, Andy Hannam said; â€Å"I am pleased to hear that the organisers of the successful Boardmasters event are returning to Newquay for 2012. I personally attended both days of the festival last year enjoying the world class surfing and vast, varied range of music. I was impressed with the way the event was organised and enjoyed by all that took part.Putting on this kind of event is a very difficult balancing act making sure that the people taking part don’t impact in a negative way on the residents living close to the venue. The feedback I received after the event was mainly positive and many lessons are being learned and we will work with the organisers to continue making improvements. I am sure that every effort will be made this year to continue improving the interaction between the Town and the event and Newquay will benefit from the increased visitor numbers we can expect over the weekend. The Boardmasters is a Cornish business and is the busiest week in Newquay’s calendar. As a direct result of the event, visitor spending exceeds ? 5 million throughout the county. The event itself hires over 300 event staff across 20 local businesses as well as using over 30 Cornish contractors and all catering concessions are Cornish based wherever possible. Malcolm Bell, head of Visit Cornwall said; â€Å"Boardmasters is the high point of the summer season on the North Coast of Cornwall and especially in Newquay.Not only does it contribute almost ? 20million to the local economy but more importantly it delights and thrills tens of thousands of happy visitors. If you love Cornwall, love the beach, love surfing or watching surfing and love great live acts then Newquay and Boardmasters is where you must be this summer. † Management 6 Business Opps 7 Environm ental Implications Slide 8 Sustainibility Slide 9 http://www. relentlessenergy. com/features/surfers-against-sewage-at-boardmasters. html SAS at Relentless Energy Drink BoardmastersSurfers Against Sewage’s stand will be present at Relentless Energy Drink Boardmasters, where they will organise daily beach cleans and environmental sessions, and introduce a very intriguing sounding giant board game called Marineopoly. If you want to become a member of SAS, head to their website via their link below. The first 50 people to quote Relentless at sign-up will receive a free and exclusive ACTIVIST t-shirt, as well as all the other member benefits (stickers, a quarterly magazine, posters, a keyring, a 10% discount at their store, exclusive competitions and partner offers and more).If you want to know more, make sure you check out their stand and find out about the excellent work that they do. A very welcome addition to Boardmasters http://myvillage. com/article/relentless-energy-drink- boardmasters-2012 Matthew Owen, director of Cool Earth said; The Boardmasters firmly upholds its eco conscience each year. All waste is recycled wherever possible and twice daily beach cleans ensure nothing is left behind. Further to this, the event supports two strong charities, Surfers against Sewage and Cool Earth.Last year, Boardmasters and Cool Earth protected acres of Peruvian rainforest from deforestation, locking in 8000 tonnes of CO2 and saving the habitat of 17 endangered species. â€Å"Boardmasters put on the best festival of the year and, with Cool Earth, saved 40 acres of rainforest from certain destruction. Let's do it again this year. Every single act at Boardmasters saved trees in the rainforest with Cool Earth. We've never seen a festival so switched on to saving the world. Great acts, great surf and 40 acres of rainforest kept standing. No other festival can compete. † Health and Safety slide 10Media Coverage Slide 11 Marketing Slide 12 Wrap up Slide 13 Othe r Stuff Read more: http://www. thisissomerset. co. uk/Licensee-hits-limits-Boardmasters-music/story-18286420-detail/story. html#ixzz2NQJbBnmd Follow us: @thisiscornwall on Twitter | thisiscornwall on Facebook Restrictions on the volume and times music is permitted on a Westcountry beach could threaten the future of one of the region's top musical and surfing gatherings. Cornwall Council's licensing committee has decided that music at Newquay's Fistral Beach has to stop at 11. 30pm and not exceed 65 decibels.The reduction in the time music can be played, which was previously 30 minutes later, at midnight, has come after complaints by some residents who live near the beach. John Lenton, whose company, Fistral Leisure Ltd, was the subject of a licence review by Cornwall Council's environmental protection team, said the council conditions were now jeopardising the music element of the Boardmasters Festival, Newquay's biggest event of the year. Mr Lenton holds a licence to stage events a t the beach's car park, including music and a skate competition over three days in August as part of the Boardmasters Festival, this year from August 7 to 11.The committee carried out a review of the Fistral beach car park and ordered that background music from both indoors and outside sources will cease by 11. 30pm. The committee ordered that amplified music will be kept to levels that are acceptable to surrounding businesses. The levels are 65 decibels at one monitoring point and 50 decibels at another. An additional condition is that the licensee will monitor the noise at two locations highlighted on the acoustic report at least once an hour while regulated entertainment is being undertaken.Mr Lenton said four or five people living on Esplanade Road had complained about music, the surfing and skating commentary, and even RNLI beach safety announcements. He holds a licence to stage events at the beach's car park, including music and a skate competition over three days as part of t he Boardmasters Festival. Mr Lenton said: â€Å"When are the council officers going to start backing local businesses? â€Å"Boardmasters is the biggest event of the year and they are trying to push the event out of town. â€Å"It is all over by midnight. It isn't as if it goes on until 4am.Boardmasters should be thanked, not punished, for holding the event in Newquay – 90 per cent of the town is behind it and businesses rely on it. There will come a time when Boardmasters gets tired of being told off. † Council officers monitored noise levels at properties on Esplanade Road, located at the southern end of Fistral beach, between August 9 and 15 last year. All events take place at the northern end. A report by environmental protection officer Miranda Flannigan states that the team had received numerous complaints from residents and that Fistral Leisure Ltd had been contacted over â€Å"poor management†It added: â€Å"Well-run and well-organised events are welc omed. However, the events relating to the particular licence have had a detrimental effect on residents. † Read more: http://www. thisissomerset. co. uk/Licensee-hits-limits-Boardmasters-music/story-18286420-detail/story. html#ixzz2NQJWqmHX Follow us: @thisiscornwall on Twitter | thisiscornwall on Facebook Read more: http://www. thisissomerset. co. uk/Licensee-hits-limits-Boardmasters-music/story-18286420-detail/story. html#ixzz2NQJOqQgL Follow us: @thisiscornwall on Twitter | thisiscornwall on Facebook ttp://www. newquayvoice. co. uk/news/5/article/3503/ Malcolm Bell, head of tourism at VisitCornwall, says the surf, skate, BMX and music festival generates an annual ? 18. 8 million to the Cornish economy. The statistic was highlighted during his speech at the Headland Hotel ahead of work getting underway to set up this year's event, which will be held at Fistral Beach between August 10 and 14. The music festival will be staged at Watergate Bay on August 12 and 13, featuring Fa tboy Slim, Klaxons, Eliza Doolittle and Stereo MC’s.Mr Bell said: â€Å"In 2009 we did an economic impact of the Boardmasters by talking to tens of thousands of people to find out their total spend. We found there is an ? 18. 8 million impact as a direct result because of the Boardmasters, which equates to 80% going to Newquay and 20% to the rest of Cornwall. â€Å"Cynics would say a lot of people would be coming to Newquay and Cornwall anyway. But if you have the most cynical view I have no hesitation in stating there is a ? 4. 75 million boost coming from people who would never have come anywhere near Newquay and Cornwall if it was not for the Boardmasters. The event is bigger since 2009 so the amount of money generated is even more. â€Å"Cornwall has got an interesting relationship with Newquay. It is love hate. Other parts of Cornwall tend to be negative, which irritates me. â€Å"The Boardmasters bringing in tens of thousands of people shows what Newquay is about. P eople now want to know when the Boardmasters is on. In terms of promoting Newquay and Cornwall it is brilliant. † Andrew Topham, from organisers Sports Vision said: â€Å"We are celebrating not only 30 years, but this year will be a six star event with a women’s and longboard category. There are 200 surfers taking part and the music event has got Fatboy Slim and the Klaxons headlining. There will also be 150 others acts. † An official warm-up event to get everyone in the mood for the Relentless Boardmasters festival will be staged at Bunters in Truro on Friday, featuring rockers Max Raptor, indie folkers The Travelling Band, plus support from the Suitenoir and singer songwriters Tom Law and Joss White. There will also be lots of Boardmasters giveaways. http://www. cornwall. gov. uk/default. aspx? page=32060 Issued on behalf of the Newquay Safe PartnershipAs Newquay prepares to welcome enthusiastic festival goers to this years Boardmasters event, Newquay Safe part ners continue to work closely together to promote safety and to reiterate that anti social behaviour will not be tolerated. Europe’s only surf, skate and music festival returns to Newquay from 8-12 August with thousands of revellers expected to enjoy the ultimate lifestyle experience against the backdrop of our spectacular coastline and welcoming town. Steve Kessell from VisitNewquay says: â€Å"Boardmasters is a prestigious event in two great locations – Fistral Beach and Watergate Bay.The festivals mix of high level beach based sport and the music festival compliments Newquay's visitor profile of families and younger visitors seeking a vibrant night time experience. As one of the nations favourite seaside resorts Newquay remains a top holiday choice and events such as Boardmasters add excitement to the holiday menu. † Eve Wooldridge, Manager of the Newquay Business Improvement District, says, â€Å"Boardmasters is a majorly important footfall, accommodation a nd customer spend driver for Newquay’s overall economy and there is a plethora of day and night-time events that appeal to families, couples and young people alike.All of the involved local businesses are gearing up for a successful week and many run corresponding events or promotions around the Boardmasters. It is helpful to see the joined-up working of the various organisations around Newquay Safe and we look forward to seeing thousands of people enjoying our natural surroundings and making the most of the positive Boardmasters experience. † As part of Newquay Safe’s partnership working, the night time Street Safe portacabin will be operating during Boardmasters.Funded and supported by Newquay Town Council, the portacabin is staffed by Devon and Cornwall Police and South Western Ambulance Service. The Street Safe mobile unit will also be out and about to help people in need anywhere in central Newquay with help, advice, support and assistance available for anyo ne who needs it; whether it is a lost wallet or bag or a safe place to gather their thoughts. Working closely with Street Safe are the local christian organisation, Street Pastors who support the Police, Ambulance Service, Street Marshals and other partners by helping anyone in need of assistance.Volunteer teams work on Friday nights into the early hours of Saturday morning to help anyone who appears vulnerable or worried. They work closely with the police, ambulance services and Street Safe project by providing a listening voice and pastoral support for people who want it. They are also able to signpost people to other services if they need to. This year the ranks of the Street Pastors have been swelled by extra volunteers coming to Newquay from other parts of the country.Newquay Street Pastor Maria Bunyan says: â€Å"We have been overwhelmed by the support we have received and delighted to welcome volunteers from as far afield as Cheshire who have come to boost our numbers and of fer their help. † To keep traffic moving during the Boardmasters event, Headland Road will be closed from Wednesday to Sunday and there will be a park and ride on the A3075 near Trevemper, to take people into town, for the duration of Boardmasters.Town Clerk of Newquay, Andy Curtis confirmed â€Å"Boardmasters is becoming widely recognised as a key part of Newquay’s annual event calendar, bringing many new faces to the Town. Newquay Town Council and Newquay Safe partners work very hard with the organisers each year to ensure the event is developed in a safe and sustainable way; addressing many issues which naturally arise from such a heavy volume of people and vehicular traffic in and around Newquay.We look forwards to this year’s event and welcoming the local and national festival-goers to our town. † Newquay Police will be continuing their No Nonsense campaign to reduce crime and disorder in the popular seaside resort. The robust approach has yielded enc ouraging results so far this summer leading to a decrease in crime figures and making the resort a better experience for all visitors.

Saturday, September 28, 2019

Anywhere You Dare

When I saw anywhere dare candy perfume advertisement for the first time, I immediately understood its complete meaning. Interestingly, how do advertisers who saw this particular ad attract people to purchase their products? This ad is an example of the impact on our social marketing strategy. We tend to deny that sexual influence has become the mainstream market of our society, but if you read the daily magazine carefully, you will begin noticing the real scope of it . This ad pulled my attention when I viewed the magazine. My first belief in the intention of the marketer says, If you wear their products, you can be with anyone you want, regardless of the number of partners you want is. Of course, this is ridiculous for me, but it truly pulled my attention. It seems that condoms seem to mean multiple partners. Perfume is the focus of the entire advertisement. I will challenge you to dare wonderful things. Dream impossible dreams. Please make it stand out in the crowd. Please dare dif ferent way of thinking and unique. If you believe in me and you can imagine it, you can achieve it. If you can dream about it, you can do it. Whenever you get this most precious life gift, your mind, body and spirit must be digested with your dreams. Believe in your heart as it provides hope. Believe in your idea, it provides direction. Believe in your soul, it gives power. But the most important thing is to believe in yourself. Because you were always the answer. Open the door to someone who truly believes in dreams and self. Never forget that you are not alone in the mirror. You are more brave than you believe. It is more powerful than you see. Smarter than you think I dare to do this. You dare to try to advance your life. You try to do things yourself. When a coward is standing by the bystander, you dare to stand out, take a horrible measure to chat, ridiculously, and chatter to the Lord behind you. They will never talk in front of you.

Friday, September 27, 2019

Monetary Policy (Macroeconomics) Research Paper Example | Topics and Well Written Essays - 250 words

Monetary Policy (Macroeconomics) - Research Paper Example One of the impacts could result from a spike in Treasury yield, creating a need to raise government spending. This has a direct impact on social development as it involves spending more tax-payer’s money (http://www.ny.frb.org, n.p). In relation to societal issues impacted by the policy, the article indicates that such changes could spike up credit excesses leading to a scenario of financial instability as witnessed during the period of the Great Recession (http://www.ny.frb.org, n.p). The financial instability could be as a result of jeopardized debt ratios as well as increased amount of internal debts. On the other hand, scaling back the Federal Reserve’s Economic value has a great impact on Emerging Market Economies (EME’s). To begin with, it would lead to the reduction of the Federal Reserve’s Liquidity Cushions on foreign exchange creating a scenario whereby foreign investors withdraw their investment capitals. In addition, it would lead to a scenario of jeopardized financial stability within foreign markets thus creating vulnerability in their levels of development (http://www.ny.frb.org, n.p). "U.S. Monetary Policy and Emerging Market Economies - Federal Reserve Bank of New York." U.S. Monetary Policy and Emerging Market Economies - Federal Reserve Bank of New York. N.p., n.d. Web. 20 July 2014.

Thursday, September 26, 2019

Emergency Preparedness in US Prisons and Public-Private Partnerships Research Paper

Emergency Preparedness in US Prisons and Public-Private Partnerships - Research Paper Example It is therefore imperative that US prisons partners with private partners to increase and improve emergency preparedness. 3 This research paper identifies and analyses the special emergency risks associated with US prison systems, its current emergency preparedness regime and the philosophical underpinnings that drive the existing emergency preparedness regime. Finally, and more importantly, this paper investigates the utility of public/private partnerships for improving upon US prisons’ emergency preparedness systems. 3 Emergencies are difficult to predict and even where they are predicted, the outcomes can rarely be precisely anticipated. Prisoners in particular are a unique problem for prison staff in that prisons are already on high alert for prison-like emergencies such as riots, hostage situations, and more importantly prison escapes. Complicating matters for prisons, overcrowding adds a new set of risks that can lead to new emergencies or exacerbate existing emergencies. This is particularly so because the ratio of prison staff to prisoners is entirely unsafe and unsatisfactory. It is therefore imperative that US prisons partners with private partners to increase and improve emergency preparedness. This research paper identifies and analyses the special emergency risks associated with US prison systems, its current emergency preparedness regime and the philosophical underpinnings that drive the existing emergency preparedness regime. Finally, and more importantly, this paper investigates the utility of public/private partnerships for improving upon US prisons’ emergency preparedness systems. In the last decade, the US experienced a number of man-made and natural disasters ranging from the terrorist attacks in 2001, successive hurricanes in Florida in 2004 and Hurricane Katrina in 2005. As a result, the American public has grown to expect more of emergency preparedness systems (Kapucu & VanWart, 2006). It is hardly surprising that

Describe photograph Essay Example | Topics and Well Written Essays - 500 words

Describe photograph - Essay Example There are two small motorized boats in the middle foreground, one brown and one white, both being driven by single adult males towards the viewer. Other boats are moored amongst the poles on the left, and there are still more boats moving on the water. The canal flows in a sweep of steely blue, from the middle of the picture down to the front and to the right, where it forms the bottom right corner of the picture and turns into a turquoise shade, showing triangular wave patterns in the wake of the boats. There are no trees, and no sidewalks, but the water looks very like a street, because of the busy traffic of boats on it. It dominates the front and center of the picture, and clearly the photographer intended to capture the character of this interesting mode of transportation. Despite the boats which are clearly moving, there is serenity in the picture which comes from the expanse of water and sky, and the lack of human people, despite all the evidence of habitation and city life. The middle section of the picture consists of buildings on both sides, though those on the right are smaller than those on the left. About half way up the photograph on the right there is a large domed building, with several smaller domed towers to its right. This is clearly a special location, because it is much bigger than the other buildings around it, and it forms a striking silhouette against the sky, like a collection of upturned tea-cups on a table. Most of the domestic buildings have red tiled roofs while the domes are a mauve/brown color. Television antennae, flagpoles, and chimneys stick up from all the rooftops. Further up still, and in the distance, compared to the viewer, there is another tower, with a small sphere on the roof, resting on a square roofed building which has two round arches. Above all the buildings, and stretching over the whole top edge of the picture there is

Wednesday, September 25, 2019

Research Essay Proposal Example | Topics and Well Written Essays - 3750 words

Essay - Research Proposal Example Graphics, not words, typically announced the name of a place of business within the towns and villages which were conveniently given names such as the â€Å"Golden Lion† or the â€Å"Boar’s Head.† This seemingly primitive use of symbols to provide a quick and easy message to customers continues to be used today in the form of company logos. Study of these various means of expression has provided historians with much information about the social issues and available technology of the time in which they were created. While graphic design has thus had a long and uninterrupted history, â€Å"the turn of a century precipitates introspection† (Meggs, 2005) and causes us to take a new look at the graphic art of our own world to ascertain what it is saying about our world. â€Å"As shapers of messages and images, Graphic Designers have an obligation to contribute meaningfully to a public understanding of environmental and social issues. Graphic designers have a r esponsibility to adapt new technology and to express their zeitgeist by inventing new forms and new ways of expressing ideas† (Meggs, 2005). The insights that the depth and variety of 20th century graphic design provides regarding the profound changes happening in today’s graphic design industry are revealed in the various art forms that have developed over time. Contemporary graphics are designed to be more functional and effective in response to social issues and technology which has helped designers to be more efficient in working today. The roots of what today’s researchers identify as the modern period are generally recognized to be twined about the natural forms and artistic investigations of the Arts and Crafts Movement of the 1860s and the Art Nouveau movement of the 1890s. William Morris is the acknowledged founder of the Arts and Crafts Movement in direct response to the ever-encroaching and dehumanizing standardization of

Tuesday, September 24, 2019

Issues in Film History Essay Example | Topics and Well Written Essays - 1750 words

Issues in Film History - Essay Example Issues in Film History Filmography, just as any other art of entertainment, depended on the existing models to sustain the production processes with the aim of producing high quality and relevant films as well as motion pictures. The development of the Edison motion picture and its database reveals just how the progress was. The achievements in the film industry have undergone through a series of sophisticated transformations (Johnson, 2002). This period was characterized by the production of low budget films which were characterized by poor quality. These productions were mainly showcased in theatres for entertainment without any pedagogical purposes. From the analysis of early film producers such as Edwin S porter, it becomes evident that the use of motion pictures as a means of entertainment had previously been existent prior to the nineteenth century. Various films have showcased the progress that has been made in the film industry (Cook, 1991). Back then, producers used magic lanterns and other projec tion devices to relay their pictures on the walls for their audiences. The absence of the modern day camera and editing computer software forced most of the producers to rely on brief single shots of their scenes. In fact, they relied entirely on the sequencing of the films to tell their stories through pictures. This production technique was tiring and discouraged the participation of numerous producers thus resulted in a less appealing industry unlike the modern day’s film industry. ... Porter understood that besides the entertaining aspects of the films, they also communicated ideas to their audience. For his movie to gain relevance among the target audience, therefore, he wrote a simple storyline which addressed familiar themes. Despite the progressive development of the motion picture as a means of entertainment, this aspect of the art has not changed. Works of art communicate to their audience. Consequently, artists are compelled to make productions that are of relevance to their target audience. Porter’s film followed a simple story line in which highway robbers hijacked a train wagon to steal from the passengers. To this day, the twelve minute film is considered the greatest production of the time and a milestone in production. Back then, the only known means of transport was the train; it linked towns and states. The train was the only means of transport that guaranteed the reliability of the modern day planes. However, instances of hijackings and othe r on voyage robberies were rampant. Porter’s film is motivated by the rampant robberies and other uncertainties associated with the journey. As the industry develops through time, other producers of film retain the desire to stay relevant to their audience’s expectations and the only way of achieving this is by developing films that follow familiar themes. However, others stretch the imagination of their audiences but they always provide a connection between the current societies to the imagined setting in their films (Geuens, 2000). A number of factors which include the complexity of the story line and the available means of production influences the timing of films. The Great Train Robbery lasted twelve

Monday, September 23, 2019

WHAT HAVE BEEN THE MOST SIGNIFICANT CHANGES IN GENDER AND SEXUALITY Essay

WHAT HAVE BEEN THE MOST SIGNIFICANT CHANGES IN GENDER AND SEXUALITY OVER THE PAST TWENTY YEARS USE EXAMPLES TO ILLUSTRATE YOU ANSWER - Essay Example Wireless Networking, Broadband and WIKIs are all new terms brought about by the changes, and they add to peoples ability to communicate with each other on a global basis. Internet connections connect us with any type of research we can imagine within seconds. We also have the ability to freely conduct business, get an education or network with others, via these connections. "†¦is the defining trend of the world. Its driven by clearly identifiable, political, economic and technological changes that have removed barriers of contact across national borders†¦" (2004, p. 35). In the last twenty years, people have gained many things through the use of technology. They have been exposed to advertisements touting beautiful women and men with expensive cars and lifestyles. Life was once simple. Women didnt try as hard to look like models and "gender bending" meant something different than it does now. Because of this, people are obsessed with body image. They can change every aspect of the body through a variety of methods. Plastic surgery is now routine, fat goes away with liposuction, silicone implants increase breast size. These treatments were once hidden by those who were doing it, but now its become common place. Before technology, and up until the last few years, everyone wanted to look younger. This was emphasized through the media and created new diseases like anorexia and bulimia. However, as Baby Boomers age, they are more into looking good and showing their real selves. Although there is still a strong market for anti-aging products like wrinkle creams, the Dove Pro-age campaign created products, advertising and billboards geared towards real women and helped older women accept that though they were growing older, they werent ugly. Sex has changed since the late 1980s when HIV/AIDS came into global importance. People all over the world had to talk about sex more openly and had to redefine how they did sex. Altman states, "AIDS is both a

Saturday, September 21, 2019

Social Injustices Essay Example for Free

Social Injustices Essay â€Å"It is obvious today that America has a defaulted on this promissory note insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked as â€Å"insufficient funds. † But we refuse to believe that there are insufficient funds in the great vaults of opportunity in this nation. So we have come to cash this check – a check that will give us upon demand the riches of freedom and the security of justice. – Martin Luther King Jr. In the novel Warriors Don’t Cry and the film Remember the Titans the translation of power from whites to African Americans is portrayed very clearly reflecting the time period of the late 1950’s to the early 1960’s. First, in the novel Warriors Don’t Cry, when the Little Rock Nine integrated Central High there was a mass number of white students that wanted to execute them. President Dwight D. Eisenhower tried putting a stop to this by bringing in the 101st Airborne to protect the nine students. However, his solution did not go to its full extent, Governor Faubus refused this and started taking the soldiers out of the school and replacing them with the Arkansas National Guard. When Governor Faubus did this it aroused many problems such as: the nine students were not safe at all and also when an attacker came on to one of the nine the soldiers just stood there and watched. Also there was a white boy named Link in the novel that helped Melba out. One of the things he did was on a school night he called her warning her not to sit in her assigned seat the next day because the segregationist planned something very sinister. So when she entered that class the next day she did not sit in her seat because there was peanut butter and glass in her assigned seat. Next, in the film Remember the Titans Coach Yoast had a chance to be in the hall of fame only if he lost the next football game on purpose. When the Titans came out and smashed the team in that game Coach Yoast was told that he was out of the running. So then the next day when Yoast and Coach Boone were talking, Coach Boone told him that he was a hall of famer in his books. Also when Julius was waiting outside of Gerry’s house a cop pulled up next to him and told him that he did very well in the game on the previous night. My favorite part in the film is a great example of shifting of power. Was when all the football players were not getting along at camp and Gerry and Julius bonded after a play by saying â€Å"Left side, Strong side. † This was a turning point in the movie because it showed the team that it was okay to trust a person of another color, they were a team. Another example was on the first day of school Gerry introduces his girlfriend Emma to Julius, and when Julius sticks out his hand to shake hers and she walks away in anger. However later in the season Emma comes down on the football field during a game and shakes Julius’ hand. All in all, even though today we do not have all these problems we still have them in our society but if these things would not have happened we would not be where we are today. In the book Warriors Don’t Cry and the movie Remember the Titans there are many different times when there is a shift of power such as when Julius and Gerry become best friends and when the president assigns troops to protect nine black students.

Friday, September 20, 2019

Waste, crowd and pollution management

Waste, crowd and pollution management 7.3 Site Management Strategies The Marina Barrage has many site management strategic plans in place, which include but are not limited to waste, crowd and pollution management. As Marina Barrage is an environmentally sustainable place, the management seeks to maintain its pristine image of sustainability. 7.3.1 Waste Management Waste management generally involves the collection, removal, processing, and disposal of materials considered as waste, which can be solid, gaseous, liquid, or even hazardous and are generally generated through human activity (Ekvall et. al., 2007). Proper waste management is important as it can cause many health, safety and even economic issues if not managed well (Giusti, 2009). Improper waste management is crucial to Marina Barrage as its image rides on its greenery. Its waste management policies ensure that the Marina Barrage is kept litter free as much as possible. This is done through the placement of litterbins strategically throughout the Marina Barrage. However, through observation, the team recommends that the number of litterbins should be increased to accommodate the large crowd numbers on the weekends. On weekends where the crowd numbers are significantly higher than on weekdays, rubbish bins tend to overflow due to the unavailability of sufficient bins along high volume areas such as the green roof. This would ensure that waste pollution is kept to a minimum and that its image as a sustainable and green destination is maintained (Kumar, 2014). 7.3.2 Crowd Management Crowd management must take into account all the elements of an event especially the type of event (circus, sporting, theatrical, concert, rally, parade, etc.), characteristics of the facility, size and demeanour of the crowd, methods of entrance, communications, crowd control, and queueing. As in all management, it must include planning, organizing, staffing, directing and evaluating. Particularly critical to crowd management is defining the roles of parties involved in an event, the quality of the advance intelligence, and the effectiveness of the planning process (Tubbs Meacham, 2007). For Marina Barrage, crowd management is vital as it provides a safe and organized setting for visitors. The Marina Barrage has excellent existing crowd management measures in place. The Marina Barrage would hardly be classified as an overcrowded destination on a day-to-day basis with the exception of days with events or festivals. Even so, event and festival organisers are monitored to ensure that t he crowd management does not go out of hand (PUB Occupation License, 2015). The team recommends that these measures should be maintained and perhaps upgraded through crowd management software with crowd forecast plans implemented. This ensures that crowd numbers are monitored well and overcrowding is prevented. 7.3.3 Safety Guidelines Safety Guidelines are regulations or rules that are put in place to ensure a product, event, etc., is safe and not dangerous (Vimlati et. Al., 2009). The Marina Barrage has many safety guidelines in place and most of which places public safety and wellbeing as its number one priority. Its safety guidelines include code of conducts for water activities, safety permits for both events and boat hoisting (Code of Conduct, 2015). Such practices help to prevent any safety infringements from happening and in turn could hurt visitors to the Marina Barrage. Safety and security are vital to provide a high quality tourism policy. In fact, the success or failure of a tourism destination depends largely on its capacity to provide visitors with a safe and secure environment (Tubbs Meacham, 2007). Besides physical safety aspects, the team recommends that the Marina Barrage should continue to ensure the social security of the destination. This should be relatively easy as Singapore is classified as one of the top five safe cities in the world (Bertrand, 2015). It will help build Marina Barrage and Singapore’s image as safe destinations to visit. Health safety aspects are also recommended to be looked at by the management. The annual haze Singapore faces could be a point to start from. In 2013, PSI levels reached dangerous levels of above 400 (Vaswani, 2013). The marina barrage could ensure public health and safety through measures such as advising the public to remain within the indoor sections such as the sustainable gallery. This could have a dual effect of ensuring public safety and public awareness of the gallery’s existence. 7.3.4 Accessibility and Infrastructure Public accessibility heavily influences tourists’ willingness to visit a tourism destination (Schofield et.al, 2010). Public accessibility via public transport such as MRT and bus services are available. However, due to the location of Marina Barrage, these services remain rather limited. For example the nearest MRT Station as of March 2015 is Bayfront MRT which is a 20 mins walk away and there is only one bus service ferrying visitors to the Marina Barrage. However, private vehicle access is truly excellent. The team recommends that upon completion of the Gardens by the Bay station along the Thomson-East Coast Line, sheltered walkways should be built between the MRT station and the Marina Barrage. Sheltered walkways should also be constructed between the existing bus stop located outside the Marina Barrage and the barrage itself along with bicycle rental kiosks to reduce the carbon footprint around the vicinity. Shuttle buses could also be implemented between nearby hotels ar ound the Marina area such as Marina Bay Sands Marina Mandarin to attract higher tourist numbers and raise the awareness of such an tourism destination. More public bus services can be proposed to the relevant government authorities or at the very least increase the frequency of the current service to cater to the needs of the public. This would help the Marina Barrage in its accessibility issues over the long run. Where visitor infrastructure within Marina Barrage is concerned, the overall review remains excellent. Detailed considerations have gone into the planning of the infrastructure of the place. The marina barrage is significantly wheelchair friendly though improvements can be made to make the sustainably gallery a little more wheelchair accessible as accessibility is a human right and basic need of people and should be a fundamental consideration during planning of urban destinations (Evcil, 2009). The team recommends to further enhance the Marina Barrage to make is complete ly barrier free to wheelchair bound visitors to enhance visitor experience and satisfaction. 7.3.5 Environmental Protection Environmental protectionis a practice of protectingthe naturalenvironmenton individual, organizational or governmental levels, for the benefit of both the natural environmentand humans (Heink Kowarik, 2010). As the marina barrage is touted as one of the greenest destinations in Singapore, its need for environmental sustainability and protection is high. Environmental protection is of outmost importance as it involves the protection of the natural environment on various governmental levels right up to individuals and can results in benefits for both people and the environment (Gonzalez, 2014). Green principles were thought through thoroughly during construction and operation of the barrage. Thus, the marina barrage reduces its electricity consumption and waste pollution significantly. The team recommends that the Marina Barrage apply more energy conservation measures to enhance its image as a sustainable green destination. This can be done by increasing its aircon temperature to 25 d egrees Celsius, adding more solar panels to its roof and perhaps and inclusion of an electricity generating water turbine in its outlet pumps. The additional solar panels can not only help to power the Marina Barrage but could be transported to the Marina Vicinity. This would reduce carbon footprint as well as greenhouse gas emissions in Singapore and increase its self-sustainability to run on green and clean energy generated through its day to day operations (Schulz, 2010).